Should Your Website Have Video Content? – A Basic Approach
When it comes to turning a website into a success, a lot of questions will rise to the surface. One of them is whether your website should have video content, and the answer is pretty simple. Yes. And even though you don’t see the point now, it will get clearer as you keep reading.
The Transformation To Video
It was only a matter of time before video content would become crucial for any website. When platforms like YouTube gained so much popularity, and cellphones came with the feature to record video, the future of online marketing started changing.
Ultimately, streaming video gained the upper hand and turned YouTube into the second biggest search engine on the internet, even though it wasn’t meant to be one. But just like people used Google to find relevant content, they turned to YouTube for their video fixes.
As it stands today, if your website doesn’t have video content, you are going to have a difficult time gaining substantial traffic. Of course, keywords and text content are still powerful, but they are not as entertaining as a video.
Reasons Behind The Transformation
User engagement is always a priority for a web owner. The longer users spend time on the site, the higher the site is likely to rank. Unfortunately, content can only take you so far. Unless you are the Stephen King of article writing, keeping people engaged by only using words is not an easy task.
And this is where video content comes in because it shakes things up. These days users want to have as many choices as possible, especially where websites are involved. For example, giving them a choice between watching a video or reading the content is a great way to maintain user engagement.
But it’s not just user engagement that makes video content so important. Marketers found that marketing videos are much more powerful than plain content, but it has to be done right. In fact, people are more likely to give you a minute if you show them a video, rather than giving them something to read.
Marketers discovered that conversion rates increased with videos, seeing as the video makes the pitch more personal. There’s a face behind the voice, in addition to a personality people can relate to.
Should Your Website Have Video Content?
The best thing you can do for your site is to get video content on it. This doesn’t mean you have to slack in terms of articles and pictures because they are still very important as well. But if you can boost your audience by giving EVERYONE something to enjoy on your site, why not?
The truth of the matter is that you are putting yourself at a disadvantage if you don’t utilize video content. It’s the most popular media around, there are several affordable production companies that can help you, and they are bound to give your site and sales a very big boost.
PrivateD November 18, 2017
Posted In: Uncategorized