Your Website Have Video?

Should Your Website Have Video Content? – A Basic Approach

Video Production

When it comes to turning a website into a success, a lot of questions will rise to the surface. One of them is whether your website should have video content, and the answer is pretty simple. Yes. And even though you don’t see the point now, it will get clearer as you keep reading.

The Transformation To Video

It was only a matter of time before video content would become crucial for any website. When platforms like YouTube gained so much popularity, and cellphones came with the feature to record video, the future of online marketing started changing.

Ultimately, streaming video gained the upper hand and turned YouTube into the second biggest search engine on the internet, even though it wasn’t meant to be one. But just like people used Google to find relevant content, they turned to YouTube for their video fixes.

As it stands today, if your website doesn’t have video content, you are going to have a difficult time gaining substantial traffic. Of course, keywords and text content are still powerful, but they are not as entertaining as a video.

Creating videography

Reasons Behind The Transformation

User engagement is always a priority for a web owner. The longer users spend time on the site, the higher the site is likely to rank. Unfortunately, content can only take you so far. Unless you are the Stephen King of article writing, keeping people engaged by only using words is not an easy task.

And this is where video content comes in because it shakes things up. These days users want to have as many choices as possible, especially where websites are involved. For example, giving them a choice between watching a video or reading the content is a great way to maintain user engagement.

But it’s not just user engagement that makes video content so important. Marketers found that marketing videos are much more powerful than plain content, but it has to be done right. In fact, people are more likely to give you a minute if you show them a video, rather than giving them something to read.

Marketers discovered that conversion rates increased with videos, seeing as the video makes the pitch more personal. There’s a face behind the voice, in addition to a personality people can relate to.

Should Your Website Have Video Content?

The best thing you can do for your site is to get video content on it. This doesn’t mean you have to slack in terms of articles and pictures because they are still very important as well. But if you can boost your audience by giving EVERYONE something to enjoy on your site, why not?

The truth of the matter is that you are putting yourself at a disadvantage if you don’t utilize video content. It’s the most popular media around, there are several affordable production companies that can help you, and they are bound to give your site and sales a very big boost.

November 18, 2017

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Modern Digital Marketing

Boardroom Content creation Analysis

Modern digital marketing is different than it has been in the past. But, some things have also stayed the same. If you want to learn more about the modern side of marketing digitally, then you’re going to want to read on below.

When you want to market in today’s digital age, you need to make sure you have a website. You want people to be able to find your company online so they can order products from your page or learn more about your services. Think of the website you have up as your digital business card and storefront all rolled into one. You need to make sure your website is created by a professional. You want it to work well and to look nice, so do your best to have someone that knows what they’re doing work on it for you.

Email marketing is still big, and you can use it to get more customers interested in what you have to offer. What you have to do is set up a page where people can sign up for your email marketing list. Gone are the days where you can buy a list of emails and then just start marketing to people expecting to get a lot of good results from doing so. It’s smarter to let people sign up so they don’t consider your emails to be spam because eventually, your emails will land in spam folders by default if you send unsolicited emails.

Social media is still big and it’s not going anywhere anytime soon. If you can use it to your advantage when it comes to marketing, you’ll find that it helps you to reach out to customers a lot more easily than other methods. You can talk to people or at least read what they think of your company. You don’t have to worry about building anything complicated because all you have to do is fill out forms basically to build a profile. You can also build a profile for your company for free which is nice.

Buying ad space on other websites is still a thing. But, these days a lot of people are using ad blockers so you have to be a little careful. If you want to reach out to as many people as possible, make sure you look into pay per click, or PPC ads. These are ads that you only have to pay for if people click on them, in this way you are not wasting money. Just make sure your ads take them to a website that has information about your company. Lead the customer to make a purchase.

Search engine optimization is still big and used by most companies that want to get more customers. The way it works is that you optimize your website in a certain way, and it helps it to show up higher in search engine results. When you are working with SEO, you may want to just hire someone to help you with it because it can get a little complicated if you’re not careful. There are a lot of different ways to work on your site so do what you can to find people that know what they’re doing so you don’t accidentally do anything wrong.

Digital Marketing SEO

Black hat tactics are tactics that involve bending or breaking the rules of the platforms you’re trying to market on. These are no longer that good of an idea to use. That’s because companies like Google know what the old tricks are that people try to use, and they have methods to find sites that are breaking the rules. You may end up getting a lot of attention fast through black hat tactics, but once you get caught using the tactics by companies, you may end up being blacklisted and will have a hard time advertising in the future.

There are a lot of people that use modern digital marketing to their advantages. If you want to be able to do so as well, use the information here. You now know about different ways to market, so if you have a company or work for one you can use these methods to get more customers.

November 18, 2017

Posted In: Digital Marketing

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